I’m Taylor Sooferian, a Media Industries & Communications major with a Marketing minor at the University of California, San Diego. My work spans social media, content creation, and communications strategy, with hands-on experience in institutional communications and brand marketing.

I’ve worked on social media campaigns, research-driven storytelling, and visual content for academic institutions and student organizations, translating complex ideas into accessible, engaging media. Across projects, I balance creative execution with strategy, analytics, and audience awareness.

Alongside my communications work, I maintain an active art and creative practice that informs how I think about narrative, visual language, and culture. Whether developing social content, writing features, or creating visual work, I’m interested in how stories move across platforms and how media shapes public understanding.

ABOUT ME

Media Industries & Communications, B.A.
Marketing Minor
University of California, San Diego

My academic work focuses on the study of media industries, audience research, and strategic communication. Through a combination of applied research and communication coursework, I am skilled in audience analysis, research methods, and data-informed communication.

My studies emphasize how media systems operate across platforms, from production and distribution to audience engagement and institutional communication. This academic foundation directly informs my professional work, allowing me to approach media projects with both critical perspective and practical execution.

Academic Focus

EXPERIENCE

Scripps Institution of Oceanography — La Jolla, CA

Communications & Social Media Assistant
Aug 2024 – Present

  • Create and manage digital content for Scripps Oceanography’s social media channels, supporting institutional storytelling and engagement

  • Lead the Scripps Student Spotlight campaign, highlighting student research and campus impact

  • Support media relations through publication coordination and media monitoring

Selected highlights: institutional communications, social media strategy, feature writing, brand storytelling

Get Glowing MedSpa — Los Angeles, CA

Social Media Content Creator
Jul 2025 – Oct 2025

  • Produced and scheduled Instagram and TikTok content aligned with brand voice and audience goals

  • Used engagement insights to inform content direction and optimize performance

Selected highlights: short-form video, social media analytics, brand marketing

Sigma Kappa Sorority (UC San Diego) — La Jolla, CA

Recruitment Counselor
Apr 2023 – Aug 2024

  • Led recruitment operations and mentored potential new members throughout the recruitment process

  • Coordinated communications, events, and brand presentation during recruitment cycles

Selected highlights: leadership, recruitment strategy, event coordination, peer mentorship