Case Studies |Writing | Social Media | Media Insights
Recent Project
A qualitative analysis of Netflix’s TikTok strategy focused on film discovery, trailer-first storytelling, and audience engagement on the For You Page.
Year: 1•20•2026
Writing & Storytelling
Spotlight: Kerstin Bergentz
Feature article highlighting research & impact.
Calling All Shark Lovers
Audience engagement story for Scripps.
AGU 2025 Awardees
Feature on award-winning research.
Media Monitoring & Press Impact Reporting
Scripps Institution of Oceanography — Communications Department
I support Scripps’ communications team through weekly and monthly media monitoring, tracking earned press coverage across local, national, and international outlets. These reports help evaluate research visibility, identify trending narratives, and inform future storytelling strategy.
Weekly News Clips Report
Feb 6–13, 2026
A weekly roundup tracking press pickup and trending research stories across platforms, including major coverage of NASA missions, marine life discoveries, and climate science.
Monthly Communications Report
January 2025
A strategic overview of earned media visibility, tracking press coverage volume across local, national, and international outlets.
Social Media Highlights
Octopus Q&A Instagram Post
Instagram post highlighting Birch Aquarium’s Giant Pacific Octopus.
Likes: 890
Reach: 21.7k
Open Post ↗
Tools: Veed · Instagram · Instagram Insights
Skills: Short-form video production · Science communication · Video editing · Audience engagement strategy
Pier Sampling Instagram Post
Behind-the-scenes TikTok showing Scripps fieldwork in action.
Likes: 918
Reach: 23.5k
Open Post ↗
Tools: Instagram Insights · Platform editor
Skills: Short-form video production · Audience engagement strategy · Science Communication
Plastic Cleanup TikTok
Student-led TikTok raising awareness about reducing plastic waste.
Likes: 621
Reach: 18.9k
Open Post ↗
Tools: TikTok Analytics · Platform editor
Skills: Short-form video production · Audience engagement strategy · Platform-specific storytelling
Student Spotlight Instagram Post
Instagram post featuring a Scripps PhD researcher and her research.
Likes: 981
Reach: 1,024
Open Post ↗
Tools: Instagram · Instagram Insights ·
Skills: Science communication · Narrative storytelling · Research translation · Audience engagement strategy